AI AND DIVERSITY IN SPORTS: OPPORTUNITIES AND CHALLENG

http://doi.org/10.46536/jpumhs/2024/14.02.526

Abstract

Memon6
The decision-making processes of coaches and athletes as well as the improvement of audience engagement have
all been impacted by the integration of AI into the sports industry. Artificial intelligence (AI), especially generative
AI, has emerged as a key player in influencing socioeconomic development in a number of international areas in
recent years. There is no denying its influence; estimates indicate that it will increase at a rate of 19% per year and
might reach $900 billion by 2026.